Product Fact Sheet

Kids Blu-Lite Shield

Specially formulated with XanMax® marigold flower extract indelicious orange-flavoured gummies. XanMax® is rich in dietary lutein and zeaxanthin, which play an important role inimproving visual and cognitive performance in kids. Studiesshowed that kids with higher macular pigment optical density (MPOD) score better in academic achievement.

Each gummy contains:

Lutein	2mg
Zeaxanthin from XanMax® Marigold Flower Extract	120mcg

Selenium Yeast (Saccharomyces cerevisiae powder) 62.5mg

62.5mg

equivalent to Selenium 125mcg

125mcg

Vitamin A

250IU

Vitamin C

150mg

Vitamin E

50IU

Vitamin B6

15mg

Zinc

7.8mg

Magnesium

7.5mg

Manganese

1.5mg

Molybdenum

100mcg

Directions:

Children of 4 years age and above – Take 2 gummies daily.
Recommended for children who can thoroughly chew and
swallow only. Not suitable for children below 4 years old.

Why Choose VitaHealth Kids Blu-Lite Shield?

A fun and easy way to provide kids with essential nutrients for better eye health and cognitive performance
Lutein and zeaxanthin provide 2-pronged protection to the eyes:
- Filter off blue light that is emitted from digital screen
- Protect retina from oxidative stress and hence restore MPOD value
More than just optimising visual performance – may help in improving academic achievement (as lutein has been observed to be the highest concentration of carotenoid in human brain tissue)
Kids with higher MPOD score better and lesser errors in cognitive task and academic especially in mathematics and written language
No preservatives
Halal-certified

Benefits

Marigold Flower Extract (contains lutein and zeaxanthin)

Rich in dietary carotenoids – lutein and zeaxanthin
Lutein and zeaxanthin are found in the macula of human’s eyes, and they are named as macular pigment(MP)
Filters blue light that may cause oxidative damage to the macula
Prevents age-related macular degeneration (AMD) from kids to centenarians
Restores and improves MPOD value
MPOD can serve as a biomarker of brain lutein concentration
MP carotenoids play an important role in hippocampal-dependent memory in kids – Individuals with lower MPOD also had significantly poorer prospective memory, took significantly longer time to complete a trail-making task, and had significantly slower and more variable reaction times on a choice reaction time task
According to a study, MPOD was negatively related to relational memory errors
Kids with higher MPOD values have superior performance on academic measures, particularly in
mathematics and written language

Target Customers

Kids age of 4 and above
Fast growing kids
Kids who dislike pills
Picky eater
School kid
Kids who using digital gadgets most of the time
Adults who wish to supplement with lutein and zeaxanthin in a fun and tasty way

References :

Hassevoort, K. M., Khazoum, S. E., Walker, J. A., Barnett, S. M., Raine, L. B., Hammond, B. R., … Cohen,N. J. (2017). Macular carotenoids, aerobic fitness, and central adiposity are associated differentially with hippocampal-dependent relational memory in preadolescent children. The Journal of Pediatrics, 183, 108-114.e1. doi:10.1016/j.jpeds.2017.01.016
Hassevoort, K. M., Khazoum, S. E., Walker, J. A., Barnett, S. M., Raine, L. B., Hammond, B. R., … Cohen, N. J. (2017). Macular carotenoids, aerobic fitness, and central adiposity are associated differentially with hippocampal-dependent relational memory in preadolescent children. The Journal of Pediatrics, 183, 108-114.e1. doi:10.1016/j.jpeds.2017.01.016
Stringham, J. M., Johnson, E. J., & Hammond, B. R. (2019). Lutein across the lifespan: From childhood cognitive performance to the aging eye and brain. Current Developments in Nutrition, 3(7).
doi:10.1093/cdn/nzz066
Walk, A. M., Khan, N. A., Barnett, S. M., Raine, L. B., Kramer, A. F., Cohen, N. J., … Hillman, C. H. (2017). From neuro-pigments to neural efficiency: The relationship between retinal carotenoids and behavioral and neuroelectric indices of cognitive control in childhood. International Journal of Psychophysiology, 118, 1-8. doi:10.1016/j.ijpsycho.2017.05.005